Our philosophy of strategic design investment:

Creating memorable, Instagram-worthy moments in key areas while maintaining a value-conscious approach

To help investors increase their returns on investment through exceptional design that enhances the user’s experience without sacrificing comfort, functionality, or durability. Our design philosophy centers on building community, fostering a sense of belonging, and creating unique spaces that enhance all the human senses.

Our unique background spanning architecture, construction, real estate investing, and hospitality gives us an exceptional understanding of design trends and the specific needs of different user groups. We bring creative problem-solving to every project, enhancing spaces to their fullest potential while creating memorable experiences for their users.

Our Vision

How we elevate your commercial property

  • Multi-Dimensional Expertise

    Blend of high-caliber architectural training from Mithun and Populous with real estate investment success

    Approach design through three critical lenses: designer, investor, and operator

    Identify unique design opportunities

    Create spaces that are visually striking and strategically positioned for premium returns

  • Strategic Design Investment

    Map each design decision to both guest experience and investment return

    Identify signature moments that become talking points and “Instagram-Worthy” Moments

    Invest strategically in high-impact areas while maintaining budget discipline elsewhere

    Create authentic, sensory-rich experiences that today's discerning travelers seek out and share

  • Seamless Execution

    Guide your vision from concept to completion without typical translation losses

    Apply implementation expertise from billion-dollar venues to boutique hotels

    Anticipate practical challenges before they arise and ensure contractor accountability

    Focus on the experiential details that differentiate destination properties from forgettable spaces

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How We Can Help

  • Targeted design solutions that focus on elements that deliver the highest ROI

  • Design that focus on creating memorable spaces that boost guest satisfaction and online reviews, commanding premium rates and increase occupancy levels.

  • Develop distinctive visual identities and brand-aligned environments that make your space stand out

Our Work

A 13-room wellness boutique hotel that underwent a $1.2M renovation, featuring desert-inspired design with natural materials and earthy tones. The property has received significant acclaim from prestigious publications including Forbes, Hotels Above Par, and a coveted spot on Travel + Leisure's "It List for 2025." The design along with its thoughtfully curated amenities, invite guests on their own path to renewal and tranquility. Amenities include a Himalayan Salt Sauna, Cold Plunge, a full bar, and our very own rainroom - an immersive experience that invites guests to experience the power of a desert rain storm.

The 100 Best New Hotels
of the Year

Terra Palm Springs Set To Redefine Wellness In The Coachella Valley

The 26 Most Anticipated Hotel openings of 2025

A Self-Care Stay in Palm Springs’ First Wellness Hotel

  • Boutique Hotel Redevelopment - Kansas City, MO

  • Tremont Resort - Townsend, TN

  • 1910 Revival - Kansas City, MO

  • Estes Park Hotel Development

  • Airbnb Oasis - Clearwater, FL

  • Infill Development - Cedar Rapids, IA

  • Hotel Pavilions - Townsend, TN

Deliverable Examples

  • 3D Plans

    Want to get the most out of your STR Listing? Provide guests with a 3D view of the space layout, to orient them on your beautiful space and answer all their questions!

  • Renderings

    Making decisions about layout, materials and furniture can be hard especially when you can’t see it all put together, and a mood board IS NOT ENOUGH! Visualize your design and renovation exactly as it will look using renderings!

  • Contractor Coordination

    It’s all about communication of details and design intention to make sure the finish product looks exactly like you imagined!

  • 4128 Mcgee - Kitchen

    Material Visualization

    Making decisions about material selections and finishes is so much easier when you can see it in the space!

  • Furniture Catalog

    A list of everything that we recommend to furnish your space, which includes costs, discounts, and links!

  • Floor Finishes & Furniture Layout

    Everything from floor transitions, as well as types of furniture and layout we recommend. These visuals allow your team to know exactly how to furnish each space. These beautiful plans can also be used in your listing for further clarity to your guests!

  • Wall Finishes Coordination

    Making sure the final product looks like what you envision is a product of clear communication with the contractor!

  • Mood Board

    Inspiration for the design and character of the space that helps tie everything together, such as furniture selection, finishes, paint colors, etc.

Jose and Khadija Jafferji, Short-Term Rental Investors

Diana and Josh are not only talented, but also have such a positive spirit and passion for the work that they do. They helped us to conceptualize and design the backyard for a resort style property in Florida that we were working on. Not only are they extremely tech savvy and introduced us to some cool apps that allow you measure out spaces effectively, but they also came up with amazing strategies that incorporated both functionality and design. I think one of their greatest strengths is that they are also immersed in the short term rental space so they look at things as investors and designers simultaneously. Mixed in with their architectural background and their passion for design, the product that they helped us design was nothing beyond stunning. Our backyard turned out so beautifully and in the short term rental space, most hosts can attest to the importance of designing outdoor spaces effectively as it truly changes the profitability of your property significantly. I would highly recommend them and hope we can continue working with them for our future projects

Blake Dailey, Boutique Hotel Investor

Josh and Diana's design work is nothing short of amazing. Their ability to breathe life into space is impressive, and their keen eye for detail transforms ordinary rooms into extraordinary spaces. Every element, from the placement of furniture to the choice of color palette, is curated in a way that creates harmony and balance and really separates from typical interior designers because of their architectural background. What truly sets Josh and Diana apart is their deep understanding of materials and the construction process. Their knowledge extends beyond mere aesthetics; they possess a understanding of how different materials interact with one another and how they can be utilized to maximize both form and function. This not only ensures that their designs are visually appealing but also that they are structurally sound and practical. They seamlessly blend creativity with practicality, resulting in spaces that not only look amazing but are also functional and durable for the use of the space. Working with Josh and Diana is an absolute pleasure. Their passion for their craft is palpable, and their dedication to bringing their clients' visions to life is unmatched. They approach each project with enthusiasm and creativity, always striving to exceed expectations. In short, if you're looking for designers who can turn your dream space into a reality, Josh and Diana are your people! Trust me, you won't be disappointed.